When you first look at it, the Callan Periodic Table of Investment Returns looks very similar to the periodic table of elements that you may have memorized in high school.
But this simple chart, started in 1999 by Jay Kloepfer, contains crucial investment information that can help make you a better investor. It ranks how various asset classes performed each year (from best to worst) and can also help teach you three vital lessons.

Image source: Callan. Used by permission.
1. What goes up must come down, so make sure you rebalance
Investments that have been at the top of this performance chart in recent years can do a lot worse in subsequent years, and investments that have been out of favor can quickly rise and do very well. From 2003 to 2007, emerging markets consistently held one of the top two performance spots but that drastically changed in 2008. When the markets crashed, this asset class lost 53.33% of its value.
If you had owned emerging markets stocks or funds at this time, this huge loss may have made you sell out of the investment. But if you had, you would’ve missed its rebound in 2009 when it earned 78.51%. U.S. fixed income was among one of the worst-performing asset classes from 2003 to 2007, but in 2008 it became a safe haven for investors wary of the stock market and emerged as the top-performing asset class.
This is why rebalancing your portfolio is so important. For example, if you had rebalanced your investments at the end of each year, you would’ve sold off a portion of your best performers (which would’ve included emerging markets) and purchased U.S. fixed income (one of the worst performers) in 2008. This would’ve potentially reduced your losses. Similarly, in 2009, you would’ve sold U.S. fixed income and repurchased emerging markets, positioning you for its recovery.
2. The stock market has always come back, so stay invested
When you’re in the middle of a bear market and watching your account balances decline, it can feel like it will go on forever. With no end in sight, you might even throw in the towel and call it quits on investing. But if this chart teaches you anything, it’s that the stock market has always rebounded, and that time in the market is more important than timing the markets.
Over the last 20 years, the stock market took a hit from 2000 to 2002 and again in 2008. If you had invested only in large-cap stocks in the early 2000s, you would’ve seen your account balances decrease by 43.19% over this three-year period, and 37% in 2008 alone. In each of these time periods, if you had stayed invested, you would’ve regained all of your losses within four years.
Losing money is scary, especially when your livelihood seems at stake. This fear can result in investors making emotional decisions that can cost them a lot of money. In 2008, if you had $100,000 invested into large-cap stocks and sold your investment, you would’ve realized a $37,000 loss. While the past is no guarantee of the…
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